Whats In A Name - Do Not Be So Paralyzed By Branding That You Forget To Be Working
Business June 13th, 2008
In the last few weeks of working with clients on ezines and blogs and website revisions (oh my), it seems the common word stuck in everyone’s throat is branding. I just want to put my two cents in and say that the name-game has really become a roadblock for more than one of my colleagues lately. Honestly, I don’t care if you call yourself Joe Shmoe — if your product kicks ass, people will buy it. Spending oodles of money and buckets of time worrying about whether to call myself Freelance Writer to the Stars or Commander of the Written Word is just silly. Does having a catchy tag have value? Sure it does. But you can mull it over during the next six months while you work your ass off. Do not stand like a deer in the headlights and be paralyzed wondering what to name the baby.